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Nerada Tea – Australian Animal Series

Tweak teamed up with Nerada Tea to design packaging for its new collectible Australian Animals Series. Drawing on Australian flavours and heritage, the designs place native flora and fauna at the centre. Each tea features a native animal matched to its flavour and colour, set against layered gum tree silhouettes and dappled light.

AYAM™ Japanese Sauces Range NPD

Tweak designed the new AYAM™ Japanese Sauces packaging to feel authentically Japanese while staying unmistakably AYAM™. 

AYAM™ Japanese Noodles Range NPD

Tweak's packaging for the AYAM™ Japanese Noodles range introduces a modern, Japanese-inspired look to shelf, complementing the Japanese Sauce range. A light buff base gives a natural feel, while the AYAM™ brand and "Australian Wheat Flour" are clearly highlighted.

Nerada English Breakfast Range

Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image. The goal was to highlight Nerada's craftsmanship while capturing Australia's adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.

Palmolive Naturals Hair Care Range Extension – Philippines

After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage,

Palmolive Naturals Masterbrand Strategy

Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials. 

Ajax Spray & Wipe

The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.

Cuddly Extra Care

Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.

Primo Gourmet Sausages

For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.

AYAM™ Hawker Market

AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™

Palmolive Naturals Hair Care Range

Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and

Kettle Chunky Chips

To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help

Manicare Gift Packs

These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the

Massel Revolutionary Packaging

Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.

Palmolve Hair Care POS

2015 sees a relaunch of the Palmolive Naturals Shampoo & Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.

Palmolive Sweet Pea Foaming Hand Wash & Sanitiser

Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges.

AYAM™ Desserts Range

AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.

Palmolive Collections Evolution

The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.

Cuddly Collections Fabric Conditioner

Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.

AYAM™ Curry Pastes Range

The AYAM™ Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.

SKINS 400 Series

SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.

AYAM™ Stir Fry Sauce

The AYAM™ Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM™ is known for.

Emporia Toilet Tissue

Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region. 

Gatorade Fierce Apple

Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.

Fluffy & Fab Fragrance Temptations Evolution

Tweak was engaged to design the original Fragrance Temptations, which burst onto the scene in 2010 making a visually striking statement on shelf as a black range.

AYAM™ Black Sesame Dressing

AYAM™ developed a new Black Sesame Dressing to expand its offering in the category.

AYAM™ Chilli Sauces Range

The AYAM™ Chilli Sauces range was evolved to align with current food trends, increase quality cues and maintain authentic Asian cues.

Cuddly Aroma Therapy Evolution

Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.

Tweak’s MD tackles Tasmania’s Overland Track

Brent recalls his recent adventure on one of Australia's most famous bush walks.

Fluffy Divine Blends

  Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).

Business Review – Fluffy Ultra

  Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.

Thins Potato Chips – Snack Brands Australia

Thins chips are Australia's favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate real flavour and lift quality cues.

Pink Initial Corporate Identity

  Pink Hygiene is an iconic Australian feminine hygiene brand and market leader. It has strong brand awareness through their pink trucks and Volkswagen 'bugs' seen all over the country.

Gatorade Fuelling The Ashes

Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, rolled out its biggest support program behind cricket down under to coincide with the start of summer. 

Moosehead Gift Packs

  Moosehead started about 10 years ago in Melbourne when we  noticed there was a real need for styling hair products that were actually made for the urban guy.

Palmolive Collections

  The Palmolive brand name is currently synonymous with trusted cleaning in the personal care market including soap, shampoo, shower gel etc.

Sard Range

SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.

Optic White & Australia’s Next Top Model

The long-term partners of the hit FOX8 series Colgate returned as platinum sponsors for the highly anticipated 2013 season of Australia's Next Top Model (ANTM).

Thins Popped

  Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips. 

Nerada Organics

Nerada's range of Organically Grown Herbal Infusions include some of the more popular varieties and blends – Camomile, Peppermint, Rosehip, Lemon Myrtle. They are also naturally caffeine free. People have used herbs for both culinary and medicinal purposes for centuries.

Fluffy Divine Blends

Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share.

Nerada Tea

Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.

Fab Range

  Fab understands it's important to know not only what ingredients are in the products you and your family use, but also why they are in there.

Massel Liquid Stock

  Today, Massel holds a prominent position in the Australian market. This is thanks to the exquisite, flavoursome, vegetable nature and superior quality of its product.

McPherson’s Baking Range

  Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.

Models Prefer Beauty Accessories

  Models Prefer offer an extensive range of makeup, skincare, fragrance and haircare products.

McPherson’s Interactive Point of Sale

A range of interactive display panels were developed to enable Priceline to be the 'best' Beauty Accessories destination in the market.  

AYAM™ Satay Range

AYAM™ is a leading Asian food brand in Australia and is committed to providing high quality, authentic Asian products with superior taste and flavour.

Smart Shot Innovation

Dynamo & Cold Power Smart Shot received a 'Highly Commended' recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.

Massel

Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose. 

Corporate Logo – Infasecure

The Infasecure logo was evolved to support further consolidation of the Infa group of companies.

Artiste Professional – McPherson's Consumer Products

The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.

PKN – Shelf Shout Awards, June 2012

Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack,  PKN Shelf Shout Awards June 2012.

Sard – Colgate-Palmolive

The laundry pre-treaters category is dominated by products offering high-tech stain treatment solutions.

Gatorade – Pepsi

The Gatorade brand refresh was a global driven change that created the G Series before, during and after range of products.

Cutting Costs Creatively

In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.

Calippo Cola & Lemonade Fusion

Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.

Category Review – 
Laundry Needs

A shot to the heart of washing...

Shelf Shout

Tweak featured in PKN's Shelf Shout - Pack & Label Design

What's New Feature

Tweak featured in PKN's Shelf Shout - Sports drinks harness fun and energy.

Dynamo & Cold Power Smart Shot

Dynamo & Cold Power developed a Smart Shot range to innovate in the new "in-wash" section of the detergent category.

Palmolive Body Butter

Palmolive Body Butter was an adaption of the Softsoap global brand.

Colgate 360 Surround Point of Sale

A range of point of sale was developed to demonstrate the benefits of the Colgate 360° Surround toothbrush.

Palmolive Antibacterial 2 Hour Defence

Palmolive developed a new antibacterial hand wash that provides ongoing antibacterial action for at least two hours.

Business Review – Packaging & Design

Better by Design

Gatorade Replay

Gatorade developed a promotion concept, named Replay, that engaged consumer’s by allowing them to relive past sporting moments.

Catching the Right Tones

Natural hues connect with mums

What’s New Feature

Sparkling dishes

Cute & Cuddly – Rapee

Rapee wanted to expand and launch a new baby product range. A brand identity and packaging was developed under the Cute & Cuddly name.

Splice Real Fruits – Streets

Splice Real Fruits was an adaption of the Wall's Fruttare global brand.

Fluffy & Fab Temptations – Colgate-Palmolive

Fluffy and Fab needed to position themselves with the younger consumer and therefore developed a new offering that would appeal to their contemporary out look on life.

Category Review

Green credentials influence buyer behaviour in the laundry category.

Packaging Artwork Case Study

Planning prevents pitfalls of double-ups in digital design

Energising the brands

We look to add energy and excitement to some well-established brands through eye-catching design refresh.

Gatorade Bolt – PepsiCo

The Brief: Gatorade’s sponsorship of Usain Bolt created an opportunity to communicate his endorsement to the consumer.

Brand-focused Design

Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.

Endurance – Gatorade

Gatorade developed an advanced hydration formula for consumers who have a high level fitness program.

Fish For Dogs – Safcol

This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf.

Category Review

Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.

Keystone Identity

Keystone’s corporate logo and brochure was designed to communicate their professional services

Dynamo – Colgate-Palmolive

The leading Dynamo brand required a refresh that signalled its premium and advanced technology positioning.

Spree – Colgate-Palmolive

An evolution of the Spree brand required simple, clear graphics for more effective communication.

Clever Communication Cues

Palmolive for men needed a refresh...

Category Review

New products satisfy the coffee critic.

Category Review

The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.

2x Ultra – Colgate-Palmolive

The detergent category was downsizing its ranges for more convenient and eco friendly packaging.

Aisle Watch

Design boost for beverages

Gatorade Range – PepsiCo

The Gatorade brand was refreshed due to consumer trends and new offerings in the market place.

Delicious Designs

Propel – PepsiCo

Propel innovated a new fitness water that provides vitamins and electrolytes without the calories

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