In a heavily saturated category, Ostelin needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers. Bolder typography, brighter colour backgrounds, a refined logo with silver foil accents, and a matte varnish boost shelf navigation and maintain consumer recognition. Working with Ostelin’s signature blue and its successful TV campaign, Tweak added blue panel communication to retain brand heritage and better connect the
The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.
Massel’s new packaging features a natural fresh look that is synonymous with its brand values.
Tweak developed visually contemporary packaging to launch Green4Air's innovative vertical wall garden into the busy hardware store environment. The packaging references the product’s distinctive shape and vibrant colours on all sides to successfully communicate its function and style. Visually strong displays can be achieved by alternating the packaging sides to attract in-store