Max’s Cat Litter
Max’s Cat Litter needed a redesign to better meet consumer expectations and bring new life to the brand through an engaging narrative. Our analysis highlighted three main areas for improvement: branding, photography, and information hierarchy.We adopted a bold approach, creating a fresh look and brand story that resonates with today’s consumers on both emotional and functional levels. The new packaging design introduces a CopRice masthead, crafted by Tweak, The Max’s logotype retains the friendliness of