When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand. We used a vibrant colour palette and fresh roasted ingredient photography to hero the chips. The bright brush background and Veggie Snaps typography hints at its natural texture and better for you positioning.

Thins Veggie Snaps was featured in PKN eNews and in the PKN Video Bulletin