Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Brent recalls his recent adventure on one of Australia's most famous bush walks.
Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.