9 Oct 2021

Massel Asian Stock Range

Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy.

9 Oct 2021

Colgate Optic White Expert Range

Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.

9 Oct 2021

Nicaway

When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak’s revolutionary design heroes the brand logotype, leverages the brand’s benefits and improves navigation at point of purchase.