When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak’s revolutionary design heroes the brand logotype, leverages the brand’s benefits and improves navigation at point of purchase. Using the Nicaway red and clean geometric architecture strengthens shelf presence and brand recognition.

Nicaway was featured on PKN eNews September 2021