6 Feb 2025Max's Cat Litter needed a redesign to better meet consumer expectations and bring new life to the brand through an engaging narrative. Our analysis highlighted three main areas for improvement: branding, photography, and information hierarchy. We adopted a bold approach, creating a fresh look and brand story that resonates with today's consumers on both emotional and functional levels.
28 Nov 2024Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image.The goal was to highlight Nerada's craftsmanship while capturing Australia's adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.
28 Nov 2024After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing, clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage,
20 Sep 2024The AYAM™ brand is deeply rooted in authentic Asian tradition, which, combined with its 100% natural product credentials, shaped the design direction. The background of woven bamboo and rice sheath pays homage to traditional Asian rice harvesting and connects with nature. Vibrant colours and bold typography enhance navigation and lend a contemporary, foodie aesthetic.
24 Jun 2024When Tweak set out to capture the essence of natural ingredients in Palmolive's Philippines hair care range, it focused on sensorial visuals to also illustrate the brand’s luxurious credentials. Usinghyperreal photography and radiant lighting to spotlight glistening oil and moisture droplets, the design elevates small details to create a sensory connection with
18 May 2024After successfully redesigning the AYAM™ paste range, we were tasked with extending the new look to the AYAM™ Satay range. The food styling took on a traditional flair, featuring mouthwatering recipes served on banana leaves atop a wicker plate.
12 Apr 2024Tweak was assigned to create the key visual for the Colgate MaxFresh Flavours Toothpaste range. This visual serves as a versatile design element, adaptable for both print and online applications, to promote the product line.
23 Mar 2023The AYAM Hawker Market curry and soup ranges expand on the authentic hawker market story, with different street scenes and food photography to set the ranges apart from the original stir-fry range. A traditional blue ceramic pot with copper serving spoon is used for curry and a deep white bowl with an Asian soup spoon denotes soup. We maintained the red painted rectangle architecture, Ayam’s brandmark, and typography for range consistency and consumer confidence in
4 Apr 2023Palmolive is a proud supporter of Aboriginal & Torres Strait Islander community partner programs and wanted to celebrate this partnership through its latest range, Australian Extracts Dishwashing Liquid.
2 May 2023When Tweak was asked to redesign Palmolive's Luminous Oils range in line with the masterbrand, it was important not to lose its distinctive assets of luminosity. So, we used glowing oil drops, radiant lighting in photography and gold foil finishes to signal warmth and luxury.
6 Dec 2022Tweak’s redesign of the AYAM™ paste range elevates quality perceptions and improves shelf navigation. We retained the brand’s heritage – brandmark, bright variant colour backgrounds and signature yellow lid – for familiarity and cohesion.
1 Dec 2022Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials.
6 Jul 2022AYAM™ is the leader in the Australian coconut milk/cream category but with new entrants in the market it was time for a brand refresh.
19 Apr 2022When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand. We used a vibrant colour palette and fresh roasted ingredient photography to hero the chips.
14 Jun 2022To launch Cuddly Pure & Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid – to highlight its eco-friendly credentials and nature-based ingredients.
3 May 2022The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.
15 Mar 2022The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market.
1 Jul 2021Primo Chicken Dippers are one of a kind in the snacking small goods category. Tweak created packaging that followed the successful Primo Stackers brand equities of healthy, convenient and tasty snacking.
15 Feb 2022Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power.
9 Oct 2021Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy.
3 May 2022Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.
9 Oct 2021Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.
15 Feb 2022Tweak’s design for Cuddly Care & Protect communicates its fragrance and softness while highlighting its antibacterial claims.
9 Oct 2021When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak’s revolutionary design heroes the brand logotype, leverages the brand’s benefits and improves navigation at point of purchase.
1 Jul 2021When Tweak was asked to redesign the Palmolive Dishwashing Liquid range from bottle labels to full shrink wrap labels...
6 Jul 2021For Primo’s new Season’s Greetings hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product.
8 Apr 2021Nerada has created a range of herbal infusions with added probiotics to appeal to a more health-conscious consumer. Inspired by the ingredients in each blend, Tweak designed packaging that clearly communicates the functional benefits of each variant and that has a distinct on-shelf personality.
8 Apr 2021When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience.
26 May 2020For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.
9 Mar 2021Since hitting the shelves in early 2019 The Natural Cracker Co. range of 100% natural crackers has seen a strong uptake by consumers.
27 Apr 2021Tweak's revolutionary shrink wrap label for the Ajax Professional range visually disrupts in a crowded category, optimises brand communication and amplifies premium performance claims.
25 Jun 2019AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™
1 Oct 2020Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and
1 Oct 2020To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help
12 May 2020With environmental issues becoming more important to consumers and corporations, eco-friendly products are making it into more shopping baskets.
4 May 2020For The Natural Chip Co. Lentil Craves, Tweak created packaging that communicates the brand’s flavour credentials and sub-brand’s better for you positioning.
25 Mar 2020To support Kettle's move into the cracker market Tweak leveraged the brand's flavour credentials and premium positioning. The crafted nature of Kettle Flat Bread Crackers is reflected in vintage typography, carefully composed photography and textual finishes. Designed to be enjoyed on its own or with a topping, the elegant food styling communicates the quality and flavour profile of the cracker. Black is synonymous with the Kettle brand and has been used to back the range
4 May 2020Tweak crafted fun and colourful packaging with lots of shelf shout to launch Veggie Rings, a kid friendly lunchbox snack from The Natural Chip Co. into the market.
25 Mar 2020Reef Sunscreen is designed for sunlovers who love the Reef Coconut fragrance but want a high SPF sun protection. Maintaining functional communication for users to navigate via the SPF number was key to consumers discovering Reef 50+ in the sunscreen category. The pack architecture heroes the 50+ SPF, highlights the product name and signals the coconut fragrance through the use of metallic brown colour
25 Mar 2020Reef Shimmer is a new innovation in its category, tapping into the body glitter and shimmer trend. The minimalist clear bottle provides product show through to hero the glittery, metallic effect and elevates this to a more modern and luxurious product. A simple black square panel inspired by the beauty category highlights key product information breaking away from the core range communication. Reef Shimmer was featured on PKN eNews April
25 Jun 2019Tweak’s distinctive pack architecture for the Massel gravy range achieves maximum shelf cut through in the crowded gravy market while strengthening variant navigation.
10 Apr 2019Following the success of The Natural Chip Co. potato chip comes the launch of The Natural Cracker Co. taking on the power brands in the cracker category.
13 Jun 2019Tweak developed a premium range of Speciality Teas to extend Nerada’s Tea range- Royal Devonshire and Earl Grey. Classic, premium cues such as gold trim, ornate patterns and script typography were used to convey the quality and authenticity of the product. The colours associated with the Tea type are commonly seen in this
25 Jun 2019Charcoal is a trending ingredient in the personal care category and Tweak’s packaging for the new Palmolive Men’s Charcoal Soap communicates confidence and purpose.
25 Jun 2019Tweak’s packaging solution for Fluffy Nature’s Inspirations captures the essence of nature through the use of green and fresh evocative floral imagery.
8 May 2018Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.
25 Jun 2019Fluffy Pure Scents is aimed at the consumer who enjoys a vibrant and long-lasting fragrance but is limited by hypoallergenic choices in the market.
21 Sep 2018Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34 ...from the Exberry Colouring Foods, GNT. Popcorn goes premium
29 Aug 2018In a heavily saturated category, Ostelin needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers.
28 Nov 2018The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.