The Palmolive range of concentrated dishwashing liquids is renowned for being tough on grease, with fragrance traditionally playing a supporting role. The new Sensorial Range delivers the same trusted cleaning power of Palmolive Ultra, now infused with Mood Boosting Fragrances designed to elevate everyday dishwashing moments. The challenge was to craft a visually distinctive design that resonates with the hedonist consumer, while staying true to the established Palmolive Dish architecture. Our design solution introduces large-scale fruit photography paired with radiant, dynamic vignettes to create strong shelf impact. Bold variant descriptors are integrated within the key visual, reinforcing the link between product benefit and ingredient imagery, which seamlessly extends into the Palmolive brandmark area for cohesive brand communication.
