25 Mar 2020

Kettle Flatbread Crackers Packaging

To support Kettle's move into the cracker market Tweak leveraged the brand's flavour credentials and premium positioning. The crafted nature of Kettle Flat Bread Crackers is reflected in vintage typography, carefully composed photography and textual finishes. Designed to be enjoyed on its own or with a topping, the elegant food styling communicates the quality and flavour profile of the cracker. Black is synonymous with the Kettle brand and has been used to back the range

25 Mar 2020

Reef Sunscreen

Reef Sunscreen is designed for sunlovers who love the Reef Coconut fragrance but want a high SPF sun protection. Maintaining functional communication for users to navigate via the SPF number was key to consumers discovering Reef 50+ in the sunscreen category. The pack architecture heroes the 50+ SPF, highlights the product name and signals the coconut fragrance through the use of metallic brown colour

25 Mar 2020

Reef Shimmer

Reef Shimmer is a new innovation in its category, tapping into the body glitter and shimmer trend. The minimalist clear bottle provides product show through to hero the glittery, metallic effect and elevates this to a more modern and luxurious product. A simple black square panel inspired by the beauty category highlights key product information breaking away from the core range