To support Kettle’s move into the cracker market Tweak leveraged the brand’s flavour credentials and premium positioning.

The crafted nature of Kettle Flat Bread Crackers is reflected in vintage typography, carefully composed photography and textual finishes.
Designed to be enjoyed on its own or with a topping, the elegant food styling communicates the quality and flavour profile of the cracker.

Black is synonymous with the Kettle brand and has been used to back the range elevated with metallic silver ink and embossing.
An all over matte varnish contrasts with a spot gloss on the logo and typography adds a tactile quality.