2 May 2023

Palmolive Luminous Oils

When Tweak was asked to redesign Palmolive's Luminous Oils range in line with the masterbrand, it was important not to lose its distinctive assets of luminosity. So, we used glowing oil drops, radiant lighting in photography and gold foil finishes to signal warmth and luxury. We chose simple typography and contemporary ingredient photography for a clean, understated look and wove in a more premium green to unify the