23 Mar 2023

AYAM™ Hawker Market Curry & Soups

The AYAM Hawker Market curry and soup ranges expand on the authentic hawker market story, with different street scenes and food photography to set the ranges apart from the original stir-fry range. A traditional blue ceramic pot with copper serving spoon is used for curry and a deep white bowl with an Asian soup spoon denotes soup. We maintained the red painted rectangle architecture, Ayam’s brandmark, and typography for range consistency and consumer confidence in

2 May 2023

Palmolive Luminous Oils

When Tweak was asked to redesign Palmolive's Luminous Oils range in line with the masterbrand, it was important not to lose its distinctive assets of luminosity. So, we used glowing oil drops, radiant lighting in photography and gold foil finishes to signal warmth and luxury.

Gatorade Promotional Box

Gatorade has a range of promotional items from towels, drink bottles to sweat patch sensors. Tweak was tasked with designing a device to house and transport these items for promo giveaways.Using the right visual language for the brand as well as for the gifting occasion was key to designing a solution that was both impactful and relevant. It provided an opportunity to further establish the Gatorade brand in the sports world.Keying into the excitement of