Gatorade has a range of promotional items from towels, drink bottles to sweat patch sensors. Tweak was tasked with designing a device to house and transport these items for promo giveaways.
Using the right visual language for the brand as well as for the gifting occasion was key to designing a solution that was both impactful and relevant. It provided an opportunity to further establish the Gatorade brand in the sports world.
Keying into the excitement of lifting the lid on a pair of new sport shoes our solution centres around a shoe box form. The sport shoe reference aligns the Gatorade brand world and speaks to its market in a language they are familiar with.
We designed the box and insert and worked closely with a structural engineer to create the form work.
Full coverage matte black background with simplified brand iconography and spot gloss typography are stylistically composed to mimic the language of a high end sport shoe box.
It was also important to ensure versatility of usage was built into the design. The insert can be removed when needed to allow for other items, this is also an important feature for people who choose to keep the box and use it for storage.
