8 May 2018

Kettle Taste Sensations

Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.

31 Aug 2017

The Natural Chip Co. Range

We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.

31 Jul 2017

Mersynofen

New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.

29 Jul 2017

Virasolve Cold Sore Cream

How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.

13 Mar 2018

New Kettle Popcorn Flavours

Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.

30 Jul 2017

AYAM™ Soy Sauce

Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?

30 Jul 2017

Narium

Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.

Manicare Gift Packs

These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the

26 Oct 2016

Kettle Popcorn

Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to

26 Oct 2016

Cuddly Anti-Wrinkle

Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN

26 Oct 2016

Emporia Facial Tissue

The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.  

26 Oct 2016

Kettle Sweet Potato

Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.  

25 Jul 2016

Massel

Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.

13 Apr 2016

Ajax Spray n’ Wipe Shrink Sleeve

Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.

21 Apr 2016

Hooplas

Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.