Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.
Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.
Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?
Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.
Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.
These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the
Cuddly Aroma Collections is an amalgamation of the the previous Cuddly Aroma and Cuddly Collections.
Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.
Biltong is a cured and air-dried beef delicacy, originating from South Africa. It is a great ready to eat snack, high in protein, low in fat, gluten free and preservative free.
Fluffy Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience.
Bio-Organics brought Tweak on board to design a new sub range of vitamins and minerals for diabetics, called Glycemix.
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
Previously Tweak was commissioned to design the new Cuddly Anti-Wrinkle fabric conditioner for 50% less wrinkles.
For the first time Gatorade is available as a liquid concentrate in a one litre bottle (Blue Bolt and Lemon Lime flavours).
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN
The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.
Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.
Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.
Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.