Nerada has created a range of herbal infusions with added probiotics to appeal to a more health-conscious consumer. Inspired by the ingredients in each blend, Tweak designed packaging that clearly communicates the functional benefits of each variant and that has a distinct on-shelf personality.
When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience.
Since hitting the shelves in early 2019 The Natural Cracker Co. range of 100% natural crackers has seen a strong uptake by consumers.
Tweak's revolutionary shrink wrap label for the Ajax Professional range visually disrupts in a crowded category, optimises brand communication and amplifies premium performance claims.
AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™
Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and
To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help
For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.
With environmental issues becoming more important to consumers and corporations, eco-friendly products are making it into more shopping baskets.
For The Natural Chip Co. Lentil Craves, Tweak created packaging that communicates the brand’s flavour credentials and sub-brand’s better for you positioning.
To support Kettle's move into the cracker market Tweak leveraged the brand's flavour credentials and premium positioning. The crafted nature of Kettle Flat Bread Crackers is reflected in vintage typography, carefully composed photography and textual finishes. Designed to be enjoyed on its own or with a topping, the elegant food styling communicates the quality and flavour profile of the cracker. Black is synonymous with the Kettle brand and has been used to back the range
Tweak crafted fun and colourful packaging with lots of shelf shout to launch Veggie Rings, a kid friendly lunchbox snack from The Natural Chip Co. into the market.
Reef Sunscreen is designed for sunlovers who love the Reef Coconut fragrance but want a high SPF sun protection. Maintaining functional communication for users to navigate via the SPF number was key to consumers discovering Reef 50+ in the sunscreen category. The pack architecture heroes the 50+ SPF, highlights the product name and signals the coconut fragrance through the use of metallic brown colour
Reef Shimmer is a new innovation in its category, tapping into the body glitter and shimmer trend. The minimalist clear bottle provides product show through to hero the glittery, metallic effect and elevates this to a more modern and luxurious product. A simple black square panel inspired by the beauty category highlights key product information breaking away from the core range communication. Reef Shimmer was featured on PKN eNews April
Tweak’s distinctive pack architecture for the Massel gravy range achieves maximum shelf cut through in the crowded gravy market while strengthening variant navigation.
Following the success of The Natural Chip Co. potato chip comes the launch of The Natural Cracker Co. taking on the power brands in the cracker category.
Tweak developed a premium range of Speciality Teas to extend Nerada’s Tea range- Royal Devonshire and Earl Grey. Classic, premium cues such as gold trim, ornate patterns and script typography were used to convey the quality and authenticity of the product. The colours associated with the Tea type are commonly seen in this
Charcoal is a trending ingredient in the personal care category and Tweak’s packaging for the new Palmolive Men’s Charcoal Soap communicates confidence and purpose.
Tweak’s packaging solution for Fluffy Nature’s Inspirations captures the essence of nature through the use of green and fresh evocative floral imagery.
Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.
Fluffy Pure Scents is aimed at the consumer who enjoys a vibrant and long-lasting fragrance but is limited by hypoallergenic choices in the market.
Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34 ...from the Exberry Colouring Foods, GNT. Popcorn goes premium
In a heavily saturated category, Ostelin needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers.
The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.
Tweak adapted the existing Luminous Oils brand look and extended the range for the Australian market.
The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.
Massel’s new packaging features a natural fresh look that is synonymous with its brand values.
Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.
Tweak developed visually contemporary packaging to launch Green4Air's innovative vertical wall garden into the busy hardware store environment. The packaging references the product’s distinctive shape and vibrant colours on all sides to successfully communicate its function and style. Visually strong displays can be achieved by alternating the packaging sides to attract in-store
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.