Nerada has created a range of herbal infusions with added probiotics to appeal to a more health-conscious consumer. Inspired by the ingredients in each blend, Tweak designed packaging that clearly communicates the functional benefits of each variant and that has a distinct on-shelf personality. The pastel colour palette wash and beautiful ingredient photography evoke the delicate taste and flavours of the botanicals. The repositioned logotype within a clean, white circle helps to unify the range and increase brand standout on shelf.