For Primo’s new Season’s Greetings hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product. We used rich golden tones, filigree detail and ornate typography to tell the story of a finely-crafted Australian recipe. Delicious food photography showed the consumer how the ham will look on their table. The use of black communicates quality and reinforces this is a great tasting product.