When Tweak was asked to redesign the Palmolive Dishwashing Liquid range from bottle labels to full shrink wrap labels, it was a chance to grab more shelf attention and boldly communicate Palmolive’s eco-friendly and 100% recycled plastic claims. The master brand architecture and the Palmolive green wraps around the pack amplifying the organically shaped bottle. Clean and simple typography is scaled to stand out in a cluttered supermarket aisle.