1 Oct 2020

Palmolive Naturals Hair Care Range

Palmolive wanted to change the positioning strategy of the core hair care range, moving from technology to more natural extract messaging. The new design is simple, clean, and easy to understand. Each variant utilises a piece of nature to provide the desired benefit. We hero the core ingredient to drive this simple message home. The previous range was multicoloured each variant a completely different colour to the next. This multicolour effect fractured the range reducing

1 Oct 2020

Kettle Chunky Chips

To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help