To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste.
The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout.
The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help consumers understand the product.
