Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.
Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.