Maxima from Emporia Paper Towel is the premium alternative to the paper towel category.
The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
With the category focusing on function, Maxima offers all the technology and function consumer have come to expect, but in a 4 ply premium paper towel. The name Maxima is routed in the Emporia brand story of high end european nostalgia, but also signifies a powerful brand/product at the height of advancement.
Emporia was featured in Retail World, July, 2016