New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
Following the launch of its toilet tissue, Emporia sought to follow the same brand architecture for the new wipes.
Tweak was commissioned to communicate the new innovation the brand offered.
“For the first time the category has a truly flushable wipe that breaks down in five minutes,”
The new packaging utilises the same luxury and quality cues of other EMPORIA® products, with strong, ornate imagery which creates a high-end ‘Versace’ feel.
The wipes are:
• Silky soft
• Made from 100% natural fibres
• Made with gentle and caring formula with Aloe Vera
• Free from inks, dyes or perfumes
• Free from Alcohol and Soap
• Dermatologically tested
• Skin PH Balance
• Biodegradable, dispersible and truly flushable in sewerage systems and septic tanks
EMPORIA® flushable wipes are featured in the PKN eNews and was featured in Retail World, July, 2016.