Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.