New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
Tweak developed the existing design for the Australian market, improving communication and evolving the look. The design was rolled out across pack labels, shrink sleeve value packs and shelf shippers with a focus on maintaining a strong and consistent brand presence that sets it apart from the core Gatorade brand.

Gatorade Active was featured in Retail World, May, 2017 and Food&Drink, June, 2017: