Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34 ...from the Exberry Colouring Foods, GNT. Popcorn goes premium
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
Excerpt taken from ‘A Sustainable Balance’ article featured in Retail World’s Packaging & Design Business Review September 7, 2015. Article overview: Shoppers are increasingly looking for packaging that balances good design aesthetics, product information and sustainability
Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.
AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.
The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Moosehead started about 10 years ago in Melbourne when we noticed there was a real need for styling hair products that were actually made for the urban guy.
SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.
Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.
Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.
AYAM™ is a leading Asian food brand in Australia and is committed to providing high quality, authentic Asian products with superior taste and flavour.
Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.
The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.
Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack, PKN Shelf Shout Awards June 2012.
In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.
Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.
A shot to the heart of washing...
Tweak featured in PKN's Shelf Shout - Pack & Label Design