4 Apr 2023Palmolive Dish Australian Extracts
Palmolive is a proud supporter of Aboriginal & Torres Strait Islander community partner programs and wanted to celebrate this partnership through its latest range, Australian Extracts Dishwashing Liquid.
Media
4 Apr 2023
6 Dec 2022AYAM™ Meal Pastes
Tweak’s redesign of the AYAM™ paste range elevates quality perceptions and improves shelf navigation. We retained the brand’s heritage – brandmark, bright variant colour backgrounds and signature yellow lid – for familiarity and cohesion.
1 Dec 2022Palmolive Naturals Masterbrand Strategy
Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials.
19 Apr 2022Thins Veggie Snaps
When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand. We used a vibrant colour palette and fresh roasted ingredient photography to hero the chips.
15 Feb 2022Palmolive Complete Dish Liquid
Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power.
9 Oct 2021Colgate Optic White Expert Range
Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.
25 Jun 2019AYAM™ Hawker Market
AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™
4 May 2020The Natural Chip Co. Veggie Rings
Tweak crafted fun and colourful packaging with lots of shelf shout to launch Veggie Rings, a kid friendly lunchbox snack from The Natural Chip Co. into the market.
25 Jun 2019Palmolive Men Charcoal Soap
Charcoal is a trending ingredient in the personal care category and Tweak’s packaging for the new Palmolive Men’s Charcoal Soap communicates confidence and purpose.
21 Sep 2018Kettle Popcorn Cups
Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34 ...from the Exberry Colouring Foods, GNT. Popcorn goes premium
31 Aug 2017The Natural Chip Co. Range
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
31 Jul 2017Mersynofen
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
30 Jul 2017AYAM™ Celebrating 125 Years
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
13 Mar 2018New Kettle Popcorn Flavours
Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
19 May 2017Gatorade G Active
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
26 May 2017Gatorade Fierce AFL range
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
26 Oct 2016Kettle Popcorn
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
14 Apr 2016Kettle Chips Range
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
14 Apr 2016Maxima
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
9 Mar 2016EMPORIA® flushable wipes
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
Business Review – A Sustainable Balance
Excerpt taken from ‘A Sustainable Balance’ article featured in Retail World’s Packaging & Design Business Review September 7, 2015. Article overview: Shoppers are increasingly looking for packaging that balances good design aesthetics, product information and sustainability
6 Jul 2015Massel Revolutionary Packaging
Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.
1 Jul 2015AYAM™ Desserts Range
AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.
29 Jun 2015Palmolive Collections Evolution
The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
Emporia Toilet Tissue
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Cuddly Aroma Therapy Evolution
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Business Review – Fluffy Ultra
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Moosehead Gift Packs
Moosehead started about 10 years ago in Melbourne when we noticed there was a real need for styling hair products that were actually made for the urban guy.
Sard Range
SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.
Thins Popped
Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.
Nerada Tea
Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.
AYAM™ Satay Range
AYAM™ is a leading Asian food brand in Australia and is committed to providing high quality, authentic Asian products with superior taste and flavour.
Massel
Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.
Artiste Professional – McPherson's Consumer Products
The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.
PKN – Shelf Shout Awards, June 2012
Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack, PKN Shelf Shout Awards June 2012.
Cutting Costs Creatively
In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.
Calippo Cola & Lemonade Fusion
Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.
Category Review – Laundry Needs
A shot to the heart of washing...
Shelf Shout
Tweak featured in PKN's Shelf Shout - Pack & Label Design
What's New Feature
Tweak featured in PKN's Shelf Shout - Sports drinks harness fun and energy.
Catching the Right Tones
Natural hues connect with mums
What’s New Feature
Sparkling dishes
Category Review
Green credentials influence buyer behaviour in the laundry category.
Packaging Artwork Case Study
Planning prevents pitfalls of double-ups in digital design
Energising the brands
We look to add energy and excitement to some well-established brands through eye-catching design refresh.
Brand-focused Design
Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.
Category Review
Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.
Clever Communication Cues
Palmolive for men needed a refresh...
Category Review
New products satisfy the coffee critic.
Category Review
The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.