SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits. Consumers felt SARD is out dated, it’s a brand trusted by generations, but has lost relevance with the current pre-wash consumer. We maintained SARD’s brand equity and authenticity with a slight modernisation of the brand mark and use of overall white. To bring it into the future we designed a dynamic tub form which is both functionally ergonomic and conveys the products power. The form is new news in the category creating shelf shout when viewed alongside the standard, static tub form of other brands. Powerful, streamline forms continue through to the label with a curved panel, that increases variant power communication and strong colour coding for clear navigation.

UPDATED Sard was featured in PKN Shelf Shout, November-December 2013.