AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™
Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and
To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help
These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the
Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.
2015 sees a relaunch of the Palmolive Naturals Shampoo & Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.
Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges.
AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.
The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.
The AYAM™ Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.
SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.
The AYAM™ Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM™ is known for.
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.
Tweak was engaged to design the original Fragrance Temptations, which burst onto the scene in 2010 making a visually striking statement on shelf as a black range.
AYAM™ developed a new Black Sesame Dressing to expand its offering in the category.
The AYAM™ Chilli Sauces range was evolved to align with current food trends, increase quality cues and maintain authentic Asian cues.
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Brent recalls his recent adventure on one of Australia's most famous bush walks.
Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Thins chips are Australia's favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate real flavour and lift quality cues.
Pink Hygiene is an iconic Australian feminine hygiene brand and market leader. It has strong brand awareness through their pink trucks and Volkswagen 'bugs' seen all over the country.
Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, rolled out its biggest support program behind cricket down under to coincide with the start of summer.
Moosehead started about 10 years ago in Melbourne when we noticed there was a real need for styling hair products that were actually made for the urban guy.
The Palmolive brand name is currently synonymous with trusted cleaning in the personal care market including soap, shampoo, shower gel etc.
SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.
The long-term partners of the hit FOX8 series Colgate returned as platinum sponsors for the highly anticipated 2013 season of Australia's Next Top Model (ANTM).
Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.