1 Dec 2022Palmolive Naturals Masterbrand Strategy
Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials.
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1 Dec 2022
3 May 2022Ajax Spray & Wipe
The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.
3 May 2022Cuddly Extra Care
Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.
26 May 2020Primo Gourmet Sausages
For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.
25 Jun 2019AYAM™ Hawker Market
AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™
1 Oct 2020Palmolive Naturals Hair Care Range
Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and
1 Oct 2020Kettle Chunky Chips
To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help
Manicare Gift Packs
These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the
6 Jul 2015Massel Revolutionary Packaging
Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.
6 Jul 2015Palmolve Hair Care POS
2015 sees a relaunch of the Palmolive Naturals Shampoo & Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.
6 Jul 2015Palmolive Sweet Pea Foaming Hand Wash & Sanitiser
Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges.
1 Jul 2015AYAM™ Desserts Range
AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.
29 Jun 2015Palmolive Collections Evolution
The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
19 Jun 2015Cuddly Collections Fabric Conditioner
Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.
30 Apr 2015AYAM™ Curry Pastes Range
The AYAM™ Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.
24 Mar 2015SKINS 400 Series
SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.
3 Mar 2015AYAM™ Stir Fry Sauce
The AYAM™ Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM™ is known for.
Emporia Toilet Tissue
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Gatorade Fierce Apple
Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.
Fluffy & Fab Fragrance Temptations Evolution
Tweak was engaged to design the original Fragrance Temptations, which burst onto the scene in 2010 making a visually striking statement on shelf as a black range.
AYAM™ Black Sesame Dressing
AYAM™ developed a new Black Sesame Dressing to expand its offering in the category.
AYAM™ Chilli Sauces Range
The AYAM™ Chilli Sauces range was evolved to align with current food trends, increase quality cues and maintain authentic Asian cues.
Cuddly Aroma Therapy Evolution
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Tweak’s MD tackles Tasmania’s Overland Track
Brent recalls his recent adventure on one of Australia's most famous bush walks.
Fluffy Divine Blends
Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).
Business Review – Fluffy Ultra
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Thins Potato Chips – Snack Brands Australia
Thins chips are Australia's favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate real flavour and lift quality cues.
Pink Initial Corporate Identity
Pink Hygiene is an iconic Australian feminine hygiene brand and market leader. It has strong brand awareness through their pink trucks and Volkswagen 'bugs' seen all over the country.
Gatorade Fuelling The Ashes
Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, rolled out its biggest support program behind cricket down under to coincide with the start of summer.
Moosehead Gift Packs
Moosehead started about 10 years ago in Melbourne when we noticed there was a real need for styling hair products that were actually made for the urban guy.
Palmolive Collections
The Palmolive brand name is currently synonymous with trusted cleaning in the personal care market including soap, shampoo, shower gel etc.
Sard Range
SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.
Optic White & Australia’s Next Top Model
The long-term partners of the hit FOX8 series Colgate returned as platinum sponsors for the highly anticipated 2013 season of Australia's Next Top Model (ANTM).
Thins Popped
Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.
Nerada Organics
Nerada's range of Organically Grown Herbal Infusions include some of the more popular varieties and blends – Camomile, Peppermint, Rosehip, Lemon Myrtle. They are also naturally caffeine free. People have used herbs for both culinary and medicinal purposes for centuries.
Fluffy Divine Blends
Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share.
Nerada Tea
Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.
Fab Range
Fab understands it's important to know not only what ingredients are in the products you and your family use, but also why they are in there.
Massel Liquid Stock
Today, Massel holds a prominent position in the Australian market. This is thanks to the exquisite, flavoursome, vegetable nature and superior quality of its product.
McPherson’s Baking Range
Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.
Models Prefer Beauty Accessories
Models Prefer offer an extensive range of makeup, skincare, fragrance and haircare products.
McPherson’s Interactive Point of Sale
A range of interactive display panels were developed to enable Priceline to be the 'best' Beauty Accessories destination in the market.
AYAM™ Satay Range
AYAM™ is a leading Asian food brand in Australia and is committed to providing high quality, authentic Asian products with superior taste and flavour.
Smart Shot Innovation
Dynamo & Cold Power Smart Shot received a 'Highly Commended' recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.
Massel
Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.
Corporate Logo – Infasecure
The Infasecure logo was evolved to support further consolidation of the Infa group of companies.
Artiste Professional – McPherson's Consumer Products
The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.
PKN – Shelf Shout Awards, June 2012
Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack, PKN Shelf Shout Awards June 2012.
Sard – Colgate-Palmolive
The laundry pre-treaters category is dominated by products offering high-tech stain treatment solutions.
Gatorade – Pepsi
The Gatorade brand refresh was a global driven change that created the G Series before, during and after range of products.