Corporate Logo – Infasecure
The Infasecure logo was evolved to support further consolidation of the Infa group of companies.
News
Artiste Professional – McPherson's Consumer Products
The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.
PKN – Shelf Shout Awards, June 2012
Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack, PKN Shelf Shout Awards June 2012.
Sard – Colgate-Palmolive
The laundry pre-treaters category is dominated by products offering high-tech stain treatment solutions.
Gatorade – Pepsi
The Gatorade brand refresh was a global driven change that created the G Series before, during and after range of products.
Cutting Costs Creatively
In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.
Calippo Cola & Lemonade Fusion
Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.
Category Review – Laundry Needs
A shot to the heart of washing...
Shelf Shout
Tweak featured in PKN's Shelf Shout - Pack & Label Design
What's New Feature
Tweak featured in PKN's Shelf Shout - Sports drinks harness fun and energy.
Dynamo & Cold Power Smart Shot
Dynamo & Cold Power developed a Smart Shot range to innovate in the new "in-wash" section of the detergent category.
Palmolive Body Butter
Palmolive Body Butter was an adaption of the Softsoap global brand.
Colgate 360 Surround Point of Sale
A range of point of sale was developed to demonstrate the benefits of the Colgate 360° Surround toothbrush.
Palmolive Antibacterial 2 Hour Defence
Palmolive developed a new antibacterial hand wash that provides ongoing antibacterial action for at least two hours.
Business Review – Packaging & Design
Better by Design
Gatorade Replay
Gatorade developed a promotion concept, named Replay, that engaged consumer’s by allowing them to relive past sporting moments.
Catching the Right Tones
Natural hues connect with mums
What’s New Feature
Sparkling dishes
Cute & Cuddly – Rapee
Rapee wanted to expand and launch a new baby product range. A brand identity and packaging was developed under the Cute & Cuddly name.
Splice Real Fruits – Streets
Splice Real Fruits was an adaption of the Wall's Fruttare global brand.
Fluffy & Fab Temptations – Colgate-Palmolive
Fluffy and Fab needed to position themselves with the younger consumer and therefore developed a new offering that would appeal to their contemporary out look on life.
Category Review
Green credentials influence buyer behaviour in the laundry category.
Packaging Artwork Case Study
Planning prevents pitfalls of double-ups in digital design
Energising the brands
We look to add energy and excitement to some well-established brands through eye-catching design refresh.
Gatorade Bolt – PepsiCo
The Brief: Gatorade’s sponsorship of Usain Bolt created an opportunity to communicate his endorsement to the consumer.
Brand-focused Design
Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.
Endurance – Gatorade
Gatorade developed an advanced hydration formula for consumers who have a high level fitness program.
Fish For Dogs – Safcol
This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf.
Category Review
Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.
Keystone Identity
Keystone’s corporate logo and brochure was designed to communicate their professional services
Dynamo – Colgate-Palmolive
The leading Dynamo brand required a refresh that signalled its premium and advanced technology positioning.
Spree – Colgate-Palmolive
An evolution of the Spree brand required simple, clear graphics for more effective communication.
Clever Communication Cues
Palmolive for men needed a refresh...
Category Review
New products satisfy the coffee critic.
Category Review
The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.
2x Ultra – Colgate-Palmolive
The detergent category was downsizing its ranges for more convenient and eco friendly packaging.
Gatorade Range – PepsiCo
The Gatorade brand was refreshed due to consumer trends and new offerings in the market place.
Propel – PepsiCo
Propel innovated a new fitness water that provides vitamins and electrolytes without the calories