New products satisfy the coffee critic.
RIVA ARÔME – Riva’s new product offering in the freeze dried category included all important flavour and premium cues for this market. Deep colours, foil labeling and realistic photography were key in communicating quality.
RIVA GOLD – Riva needed to expand its range offering and break into the premium freeze dried category. This premium offering needed to convey high quality coffee cues and maintain a connection with Riva’s brand values and imagery.
RIVA INSTANT COFFEE – Riva’s dramatic pack changes were developed to spur on increased growth. A new bottle shape and premium coffee cues were developed to improve the presentation of the brand.