:ABOUT
:WORK
- Packaging
- Point of Sale
- Corporate
Gastrolyte 
Demlakian Corporate ID 
Bio-Organics 
Moosehead Gift Packs 
Palmolive Oil Infusions 
AYAM 
Kettle 
Gravox Gourmet 
Gatorade 
Fluffy & Fab Fragrance Temptations 
Skins 
Palmolive Collections 
Nerada Tea 
Calippo 
Channel 10 
Pink Initial 
Kreglinger 
Swan Brewery 
MPS 
Music Max 
Palmolive Body Polish 
Gatorade Bolt 
Palmolve Hair Care 
McPherson’s 
Palmolive Sweet Pea
“Understanding the core consumer is key to
providing creative ideas that tap into their world”
:NEWS
31 Aug 2017The Natural Chip Co. Range
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
30 Aug 2017Sargents
Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.
31 Jul 2017Mersynofen
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
30 Jul 2017AYAM™ Celebrating 125 Years
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
29 Jul 2017Virasolve Cold Sore Cream
How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.
13 Mar 2018New Kettle Popcorn Flavours
Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
30 Jul 2017AYAM™ Soy Sauce
Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?
30 Jul 2017Narium
Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.
20 Jun 2017Gastrolyte Ready to Drink Pop-Tops
Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.
12 Jun 2017Cuddly Aroma Collections
Cuddly Aroma Collections is an amalgamation of the the previous Cuddly Aroma and Cuddly Collections.
20 May 2017Comfortis
Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.
19 May 2017Gatorade G Active
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
16 May 2017Fluffy Fragrance Temptations Limited Edition
Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.
28 Mar 2017The Biltong Man
Biltong is a cured and air-dried beef delicacy, originating from South Africa. It is a great ready to eat snack, high in protein, low in fat, gluten free and preservative free.
13 Jun 2017Fluffy Divine Blends Line Extension
Fluffy Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience.
12 Apr 2017Bio-Organics
Bio-Organics brought Tweak on board to design a new sub range of vitamins and minerals for diabetics, called Glycemix.
26 May 2017Gatorade Fierce AFL range
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
1 Apr 2017Cuddly Protect
Previously Tweak was commissioned to design the new Cuddly Anti-Wrinkle fabric conditioner for 50% less wrinkles.
6 Dec 2016Gatorade Liquid Concentrate
For the first time Gatorade is available as a liquid concentrate in a one litre bottle (Blue Bolt and Lemon Lime flavours).
26 Oct 2016Kettle Popcorn
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
“Design solutions that are strategically aimed to
complement your brand values and engage the target consumer”
:CONTACT
Our office is located in the historic Farmers & Graziers Woolstore, built in 1895 by grain and wool merchant, John Bridge. The building operated as a woolstore for 100 years, playing an important part in what was Australia’s most valuable export industry. Although the building has been extensively refurbished for residential and commercial purposes, a large, rare and possibly unique assemblage of Australian-made machinery related to the wool warehousing and broking industry has been retained.
Contact us by filling in the form below.
Address
Tweak, C24 38-48 Macarthur Street, Ultimo, NSW, Australia +61 2 9280 4418
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strategic branding