:ABOUT US
We’ve helped to innovate and reinvent international brands for Colgate-Palmolive, PepsiCo, Lion, Snackbrands, The Griffin’s Food Company and AYAM.
And in Australia, we’ve shaped and revitalised some iconic household brands including Primo, Gravox, Fountain, Saxa, Kettle, Natural Chip Co., Thins, Tooheys, West End, XXXX, Sargents, Nerada, Massel, Ostelin, Invisible Zinc, Manicare, Moosehead and Nicaway.
We’ve built brands that have grown categories through effective consumer insights and reinvigorated stagnant brands.
We have worked across many industries and categories including personal care, home care, food, beverage, alcohol, snacking, pet care and pharmaceutical.
We continue to explore new ways to connect with consumers through research insights, innovation and disruptive strategies.
Many of our clients have been with us for 10 years or more. Building long term relationships and brand knowledge has proven to be effective in achieving results every time. READ MORE
“Building long term relationships and brand knowledge
has proven to be effective in achieving results every time.”
:WORK
- Packaging
- Point of Sale
- Corporate
Colgate Optic White 
Gatorade 
Curash 
Palmolive Complete Dish Liquid 
Kettle 
Ajax Professional 
Primo Gourmet Sausages 
Nicaway 
Ostelin 
Demlakian Corporate ID 
Bio-Organics 
AYAM 
Gravox Gourmet 
Nerada 
Channel 10 
Pink Initial 
Kreglinger 
Swan Brewery 
MPS 
Music Max 
Optic White & Australia’s Next Top Model 
Palmolive Body Polish 
Gatorade Bolt 
Palmolve Hair Care 
McPherson’s 
Palmolive Sweet Pea
“Understanding the core consumer is key to
providing creative ideas that tap into their world”
:NEWS
6 Feb 2025Max’s Cat Litter
Max's Cat Litter needed a redesign to better meet consumer expectations and bring new life to the brand through an engaging narrative. Our analysis highlighted three main areas for improvement: branding, photography, and information hierarchy. We adopted a bold approach, creating a fresh look and brand story that resonates with today's consumers on both emotional and functional levels.
28 Nov 2024Nerada English Breakfast Range
Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image. The goal was to highlight Nerada's craftsmanship while capturing Australia's adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.
28 Nov 2024Palmolive Naturals Hair Care Range Extension – Philippines
After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage,
20 Sep 2024AYAM™ Dry Noodles Range NPD
The AYAM™ brand is deeply rooted in authentic Asian tradition, which, combined with its 100% natural product credentials, shaped the design direction. The background of woven bamboo and rice sheath pays homage to traditional Asian rice harvesting and connects with nature. Vibrant colours and bold typography enhance navigation and lend a contemporary, foodie aesthetic.
24 Jun 2024Palmolive Naturals Hair Care Range Philippines – Refresh
When Tweak set out to capture the essence of natural ingredients in Palmolive's Philippines hair care range, it focused on sensorial visuals to also illustrate the brand’s luxurious credentials. Usinghyperreal photography and radiant lighting to spotlight glistening oil and moisture droplets, the design elevates small details to create a sensory connection with
18 May 2024AYAM™ Satay Range Refresh
After successfully redesigning the AYAM™ paste range, we were tasked with extending the new look to the AYAM™ Satay range. The food styling took on a traditional flair, featuring mouthwatering recipes served on banana leaves atop a wicker plate.
12 Apr 2024Colgate MaxFresh Flavours POS
Tweak was assigned to create the key visual for the Colgate MaxFresh Flavours Toothpaste range. This visual serves as a versatile design element, adaptable for both print and online applications, to promote the product line.
23 Mar 2023AYAM™ Hawker Market Curry & Soups
The AYAM Hawker Market curry and soup ranges expand on the authentic hawker market story, with different street scenes and food photography to set the ranges apart from the original stir-fry range. A traditional blue ceramic pot with copper serving spoon is used for curry and a deep white bowl with an Asian soup spoon denotes soup. We maintained the red painted rectangle architecture, Ayam’s brandmark, and typography for range consistency and consumer confidence in
4 Apr 2023Palmolive Dish Australian Extracts
Palmolive is a proud supporter of Aboriginal & Torres Strait Islander community partner programs and wanted to celebrate this partnership through its latest range, Australian Extracts Dishwashing Liquid.
2 May 2023Palmolive Luminous Oils
When Tweak was asked to redesign Palmolive's Luminous Oils range in line with the masterbrand, it was important not to lose its distinctive assets of luminosity. So, we used glowing oil drops, radiant lighting in photography and gold foil finishes to signal warmth and luxury.
6 Dec 2022AYAM™ Meal Pastes
Tweak’s redesign of the AYAM™ paste range elevates quality perceptions and improves shelf navigation. We retained the brand’s heritage – brandmark, bright variant colour backgrounds and signature yellow lid – for familiarity and cohesion.
1 Dec 2022Palmolive Naturals Masterbrand Strategy
Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials.
6 Jul 2022AYAM™ Coconut Range
AYAM™ is the leader in the Australian coconut milk/cream category but with new entrants in the market it was time for a brand refresh.
19 Apr 2022Thins Veggie Snaps
When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand. We used a vibrant colour palette and fresh roasted ingredient photography to hero the chips.
14 Jun 2022Cuddly Pure & Clear
To launch Cuddly Pure & Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid – to highlight its eco-friendly credentials and nature-based ingredients.
3 May 2022Ajax Spray & Wipe
The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.
15 Mar 2022Curash Packaging – Revolution
The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market.
1 Jul 2021Primo Chicken Dippers
Primo Chicken Dippers are one of a kind in the snacking small goods category. Tweak created packaging that followed the successful Primo Stackers brand equities of healthy, convenient and tasty snacking.
15 Feb 2022Palmolive Complete Dish Liquid
Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power.
9 Oct 2021Massel Asian Stock Range
Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy.
“Design solutions that are strategically aimed to
complement your brand values and engage the target consumer”
:CONTACT
Our office is located in the historic Mungo Scott flour mill. First opened in 1922 by Australian flour millers Mungo Scott Ltd, the building was used as a processing facility for wheat grown around New South Wales until 2009.
The building stood vacant for nearly a decade after the last operators. Recently refurbished, the five-storey brick building has been restored for a new life.
Contact us by filling in the form below.
Address
Suite 1.01, 18 Flour Mill Way, Summer Hill, NSW 2130. Australia +61 2 9280 4418
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