Over the past 20 years, Tweak has worked on more than 200 packaging projects for some of the world’s best known brands.
We’ve helped to innovate and reinvent international brands for Colgate Palmolive, PepsiCo, Lion, Snackbrands and AYAM.
And in Australia, we’ve shaped and revitalised some iconic household brands including Gravox, Fountain, Saxa, Kettle, Natural Chip Co., Thins, Tooheys, West End, XXXX, Sargents, Nerada, Massel, Gastrolyte, Ostelin, Invisible Zinc, Manicare and Moosehead.
We’ve built brands that have grown categories through effective consumer insights and reinvigorated stagnant brands.
We have worked across many industries and categories including personal care, home care, food, beverage, alcohol, snacking and pharmaceutical.
We continue to explore new ways to connect with consumers through research insights, innovation and disruptive strategies.
Many of our clients have been with us for 10 years or more. Building long term relationships and brand knowledge has proven to be effective in achieving results every time.


“Understanding the core consumer is key to
providing creative ideas that tap into their world”


10 Apr 2019

Natural Cracker Co.

Following the success of The Natural Chip Co. potato chip comes the launch of The Natural Cracker Co. taking on the power brands in the cracker category.

25 Jun 2019

Palmolive Men Charcoal Soap

Charcoal is a trending ingredient in the personal care category and Tweak’s packaging for the new Palmolive Men’s Charcoal Soap communicates confidence and purpose.

13 Jun 2019

Nerada Speciality Range

Tweak developed a premium range of Speciality Teas to extend Nerada’s Tea range- Royal Devonshire and Earl Grey. Classic, premium cues such as gold trim, ornate patterns and script typography were used to convey the quality and authenticity of the product. The colours associated with the Tea type are commonly seen in this

25 Jun 2019

Fluffy Nature’s Inspirations

Tweak’s packaging solution for Fluffy Nature’s Inspirations captures the essence of nature through the use of green and fresh evocative floral imagery.

8 May 2018

Kettle Taste Sensations

Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.

25 Jun 2019

Fluffy Pure Scents

Fluffy Pure Scents is aimed at the consumer who enjoys a vibrant and long-lasting fragrance but is limited by hypoallergenic choices in the market.

21 Sep 2018

Kettle Popcorn Cups

Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34  ...from the Exberry Colouring Foods, GNT. Popcorn goes premium

29 Aug 2018

Ostelin – Packaging Evolution

In a heavily saturated category, Ostelin needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers. 

28 Nov 2018

Kettle Uppercuts

The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.

28 Nov 2018

Palmolive Luminous Oils Shower Gel

Tweak adapted the existing Luminous Oils brand look and extended the range for the Australian market.

29 Aug 2018

Palmolive Foaming Hand Wash

The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.

7 Aug 2018

Massel Evolution

Massel’s new packaging features a natural fresh look that is synonymous with its brand values. 

12 Jun 2018

Cuddly Aroma Intense

Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.

29 Aug 2018

Green4Air – Vertical Wall Garden

Tweak developed visually contemporary packaging to launch Green4Air's innovative vertical wall garden into the busy hardware store environment. The packaging references the product’s distinctive shape and vibrant colours on all sides to successfully communicate its function and style.  Visually strong displays can be achieved by alternating the packaging sides to attract in-store

31 Aug 2017

The Natural Chip Co. Range

We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.

17 Jul 2018

Divine Blends Limited Editions

Ajax and Palmolive have come together to introduce new limited edition fragrances for 2018. Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience. Since its launch the range has experienced strong growth and customer

30 Aug 2017


Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.

31 Jul 2017


New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.

30 Jul 2017

AYAM™ Celebrating 125 Years

125 years of delivering authentic Asian flavours to the world is definitely something to shout about.

29 Jul 2017

Virasolve Cold Sore Cream

How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.

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“Design solutions that are strategically aimed to
complement your brand values and engage the target consumer”


Our office is located in the historic Farmers & Graziers Woolstore, built in 1895 by grain and wool merchant, John Bridge. The building operated as a woolstore for 100 years, playing an important part in what was Australia’s most valuable export industry. Although the building has been extensively refurbished for residential and commercial purposes, a large, rare and possibly unique assemblage of Australian-made machinery related to the wool warehousing and broking industry has been retained.


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Tweak, C24 38-48 Macarthur Street, Ultimo, NSW, Australia +61 2 9280 4418




strategic branding