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:ABOUT

Tweak has been delivering strategy based, branding solutions to major Australian and international companies for over 15 years. These include Colgate-Palmolive, Pepsico, Snack Brands, Streets, Massel & A. Clouet & Co. Tweak is known for its ability to build brands and create successful sales results. Our Creative Director, Anthony Cody and Managing Director, Brent Hulbert aim to uphold a personalised and flexible service including a wider range of creative concepts that connect with the consumer.

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“Understanding the core consumer is key to
providing creative ideas that tap into their world”

:NEWS


8 May 2018

Kettle Taste Sensations

Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.

12 Jun 2018

Cuddly Aroma Intense

Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.

31 Aug 2017

The Natural Chip Co. Range

We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.

30 Aug 2017

Sargents

Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.

31 Jul 2017

Mersynofen

New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.

30 Jul 2017

AYAM™ Celebrating 125 Years

125 years of delivering authentic Asian flavours to the world is definitely something to shout about.

29 Jul 2017

Virasolve Cold Sore Cream

How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.

13 Mar 2018

New Kettle Popcorn Flavours

Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.

30 Jul 2017

AYAM™ Soy Sauce

Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?

30 Jul 2017

Narium

Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.

20 Jun 2017

Gastrolyte Ready to Drink Pop-Tops

Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.

12 Jun 2017

Cuddly Aroma Collections

Cuddly Aroma Collections is an amalgamation of the the previous Cuddly Aroma and Cuddly Collections.

20 May 2017

Comfortis

Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.

19 May 2017

Gatorade G Active

New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.

16 May 2017

Fluffy Fragrance Temptations Limited Edition

Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.

28 Mar 2017

The Biltong Man

Biltong is a cured and air-dried beef delicacy, originating from South Africa. It is a great ready to eat snack, high in protein, low in fat, gluten free and preservative free.

13 Jun 2017

Fluffy Divine Blends Line Extension

Fluffy Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience.

12 Apr 2017

Bio-Organics

Bio-Organics brought Tweak on board to design a new sub range of vitamins and minerals for diabetics, called Glycemix.

26 May 2017

Gatorade Fierce AFL range

Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.

1 Apr 2017

Cuddly Protect

Previously Tweak was commissioned to design the new Cuddly Anti-Wrinkle fabric conditioner for 50% less wrinkles.

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“Design solutions that are strategically aimed to
complement your brand values and engage the target consumer”

:CONTACT

Our office is located in the historic Farmers & Graziers Woolstore, built in 1895 by grain and wool merchant, John Bridge. The building operated as a woolstore for 100 years, playing an important part in what was Australia’s most valuable export industry. Although the building has been extensively refurbished for residential and commercial purposes, a large, rare and possibly unique assemblage of Australian-made machinery related to the wool warehousing and broking industry has been retained.

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Tweak, C24 38-48 Macarthur Street, Ultimo, NSW, Australia +61 2 9280 4418

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