• Strategic branding solutions that

    connect with your consumer

  • Strategic branding solutions that

    connect with your consumer

  • Strategic branding solutions that

    connect with your consumer

  • Strategic branding solutions that

    connect with your consumer

  • Strategic branding solutions that

    connect with your consumer


Over the past 20 years, Tweak has worked on more than 200 packaging projects for some of the world’s best known brands.
We’ve helped to innovate and reinvent international brands for Colgate-Palmolive, PepsiCo, Lion, Snackbrands, The Griffin’s Food Company and AYAM.
And in Australia, we’ve shaped and revitalised some iconic household brands including Primo, Gravox, Fountain, Saxa, Kettle, Natural Chip Co., Thins, Tooheys, West End, XXXX, Sargents, Nerada, Massel, Ostelin, Invisible Zinc, Manicare, Moosehead and Nicaway.
We’ve built brands that have grown categories through effective consumer insights and reinvigorated stagnant brands.
We have worked across many industries and categories including personal care, home care, food, beverage, alcohol, snacking, pet care and pharmaceutical.
We continue to explore new ways to connect with consumers through research insights, innovation and disruptive strategies.
Many of our clients have been with us for 10 years or more. Building long term relationships and brand knowledge has proven to be effective in achieving results every time.


“Building long term relationships and brand knowledge
has proven to be effective in achieving results every time.”

“Understanding the core consumer is key to
providing creative ideas that tap into their world”


19 Apr 2022

Thins Veggie Snaps

When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand.

3 May 2022

Ajax Spray & Wipe

The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.

15 Mar 2022

Curash Packaging – Revolution 

The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market.

1 Jul 2021

Primo Chicken Dippers

Primo Chicken Dippers are one of a kind in the snacking small goods category. Tweak created packaging that followed the successful Primo Stackers brand equities of healthy, convenient and tasty snacking.

15 Feb 2022

Palmolive Complete Dish Liquid

Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power.

9 Oct 2021

Massel Asian Stock Range

Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy. Black was carried through to the bowl with a deeper red

3 May 2022

Cuddly Extra Care

Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.

9 Oct 2021

Colgate Optic White Expert Range

Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background. The unique whitening function of each variant is achieved using a coloured abstract graphic that links to the variant name. Colgate Optic White Expert Range was featured in PKN

15 Feb 2022

Cuddly Care & Protect

Tweak’s design for Cuddly Care & Protect communicates its fragrance and softness while highlighting its antibacterial claims.

9 Oct 2021


When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak’s revolutionary design heroes the brand logotype, leverages the brand’s benefits and improves navigation at point of purchase. Using the Nicaway red and clean geometric architecture strengthens shelf presence and brand recognition. Nicaway was featured on PKN eNews September

1 Jul 2021

Palmolive Dishwashing Liquid Range- Redesign

When Tweak was asked to redesign the Palmolive Dishwashing Liquid range from bottle labels to full shrink wrap labels...

6 Jul 2021

Primo Season’s Greetings Ham- NPD

For Primo’s new Season’s Greetings hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product.

8 Apr 2021

Nerada Tea Probiotics

Nerada has created a range of herbal infusions with added probiotics to appeal to a more health-conscious consumer. Inspired by the ingredients in each blend, Tweak designed packaging that clearly communicates the functional benefits of each variant and that has a distinct on-shelf personality.

8 Apr 2021

Fluffy Freshen Up

When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience.

9 Mar 2021

The Natural Cracker Co. – New Flavours

Since hitting the shelves in early 2019 The Natural Cracker Co. range of 100% natural crackers has seen a strong uptake by consumers.

27 Apr 2021

Ajax Professional

Tweak's revolutionary shrink wrap label for the Ajax Professional range visually disrupts in a crowded category, optimises brand communication and amplifies premium performance claims.

25 Jun 2019

AYAM™ Hawker Market

AYAM™ wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM™ logo to tie the range into the well-loved AYAM™

1 Oct 2020

Palmolive Naturals Hair Care Range

Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and

1 Oct 2020

Kettle Chunky Chips

To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name ‘Chunky’ in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help

26 May 2020

Primo Gourmet Sausages

For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.

Read more articles

“Design solutions that are strategically aimed to
complement your brand values and engage the target consumer”


Our office is located in the historic Mungo Scott flour mill. First opened in 1922 by Australian flour millers Mungo Scott Ltd, the building was used as a processing facility for wheat grown around New South Wales until 2009.

The building stood vacant for nearly a decade after the last operators. Recently refurbished, the five-storey brick building has been restored for a new life.


Contact us by filling in the form below.



    Suite 1.01, 18 Flour Mill Way, Summer Hill, NSW 2130. Australia +61 2 9280 4418