Nerada Tea

Since the Nerada rebranding, sales are up, shelf presence has been lifted from lower to mid-tier and upper, and it has been recognised in the PKN + AdNews Shelf Shout Awards. Our strategic brand evolution of Nerada Tea is the clever blend of heritage and contemporary graphic elements that keeps the brand promise, reinforces its natural and taste cues, and reflects its Australian provenance as well as providing a platform for the new Nerada Organics range packaging.