Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image. The goal was to highlight Nerada’s craftsmanship while capturing Australia’s adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.
The new design aims to celebrate Nerada’s long-standing craftsmanship and align it with Australia’s adventurous character. The updated packaging enhances shelf presence and appeal while honouring the brand’s heritage. A key focus was to maximise brand impact and stand out on the shelf. This was achieved with vibrant colours and a clean layout; Inspired by a craftsman’s workbench, the deep green panel provides contrast with the Nerada logo and anchors all pack communication. The surrounding vibrant green leaf background connects with other packs on the shelf, creating a cohesive brand-blocking effect.
Nerada English Breakfast Range was featured in PKN, ProPack and Food and Drink Magazine
