After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage, with an oil drop extending from the leaf and natural light highlighting the surface textures. Visualising the cooling effect in a simple, clear way was key to effectively communicate the product’s function to consumers. Ice cubes and a splash of water surround the leaf to represent the cooling and cleansing properties of peppermint. An aquamarine colour was selected to make this variant stand out within the range and to powerfully express the refreshing peppermint ingredient.
Palmolive Naturals Hair Care was featured in PKN
