Max’s Cat Litter needed a redesign to better meet consumer expectations and bring new life to the brand through an engaging narrative. Our analysis highlighted three main areas for improvement: branding, photography, and information hierarchy. We adopted a bold approach, creating a fresh look and brand story that resonates with today’s consumers on both emotional and functional levels. The new packaging design introduces a CopRice masthead, crafted by Tweak, The Max’s logotype retains the friendliness of the original, with a flowing, pet-like quality. The end of the “M” curves like a pet’s tail, adding charm and personality. Positioned near the cat image, this design choice connects the brand name with the product itself. The new cat image, with its silky, dark coat and hyperrealistic details, gazes forward, creating an engaging, almost tactile presence that appeals directly to consumers. Aesthetic appeal was key, as many consumers prefer to keep the packaging visible for convenience. We used pastels, white, and a modern pattern inspired by modern interiors, with a pastel green tone echoing the previous packaging colour. Odour control—an essential feature for cat litter—takes centre stage in the information hierarchy, with a product window that doubles as an infographic to show this function in action. Clear, simple icons also communicate other product benefits at a glance, ensuring easy and immediate understanding of Max’s Cat Litter’s key advantages.
Max’s Cat Litter was featured in PKN eNews
