The AYAM Hawker Market curry and soup ranges expand on the authentic hawker market story, with different street scenes and food photography to set the ranges apart from the original stir-fry range. A traditional blue ceramic pot with copper serving spoon is used for curry and a deep white bowl with an Asian soup spoon denotes soup. We maintained the red painted rectangle architecture, Ayam’s brandmark, and typography for range consistency and consumer confidence in the quality and authentic flavours.

AYAM™ Hawker Market Curry & Soups was featured in Retail World eMagazine on Page 52 (digital page 54)