AYAM

AYAM is a strong market leader in Australia and a driver of growth in the Asian shelf-stable market, with an 11% share. *Tweak’s development of an easy-to-navigate and coherent master brand identity – first applied to its curry pastes and then its sauces and dressings – has amplified the quality cues and authenticity of each product, boosted shelf presence, and won positive support from consumers who instantly recognise and endorse the impactful branding.

* Retail World annual report 2015