AYAM is a strong market leader in Australia and a driver of growth in the Asian shelf-stable market, with an 11% share. *Tweak’s development of an easy-to-navigate and coherent master brand identity – first applied to its curry pastes and then its sauces and dressings – has amplified the quality cues and authenticity of each product, boosted shelf presence, and won positive support from consumers who instantly recognise and endorse the impactful branding.


Retail World annual report 2015