Palmolive Sweet Pea POS


Following the success of the Palmolive Foaming Hand Wash and Palmolive Hand Sanitiser ranges, an on trend variant, Sweet Pea, was incorporated into both ranges. There was a risk that a new variant may have gone unnoticed because of the small label sizes and the extensive range. Point of Sale (POS) items were designed to introduce the new variant to the ranges and further highlight the sensorial experience of Sweet Pea. The scale of Sweet Pea imagery and variant colour was maximised in the POS to appeal to the hedonist consumer looking for the latest fragrance sensation. The Palmolive generic POS architecture was used as the basis for the designs to link the product back to the strength of the mother brand key attributes.