Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials. Tweak created a masterbrand strategy to communicate the brand’s natural territory, achieve uniformity across the range and elevate shelf brand blocking. A leaf textured masthead brings to life the Palmolive green and highlights the natural ingredients.

Palmolive Naturals Range was featured in PKN