AYAM™ is the leader in the Australian coconut milk/cream category but with new entrants in the market it was time for a brand refresh. Tweak’s solution was twofold: to reflect AYAM’s™ brand promise of quality and taste and to claim the 100% natural brand proposition. Using flowing palm leaves, the colour green and a cascading stream of milk/dollop of cream, the design conveys natural ingredients and authentic taste.

AYAM™ Coconut Range was featured in PKN