Tweak was assigned to create the key visual for the Colgate MaxFresh Flavours Toothpaste range. This visual serves as a versatile design element, adaptable for both print and online applications, to promote the product line.
The main goal of the POS material is to capture consumer attention and clearly convey the product’s unique selling proposition. We accomplished this with our ‘Bursting With Flavour’ concept, which draws inspiration from the vibrant burst radiating from the variant cameo on the packaging. The three pack variants are showcased with fruits, splashes, hearts, and breath strips bursting out from the packs. A neutral-coloured background enhances the design elements, making them stand out with high contrast. The overall visual effect exudes a fun and dynamic tone, encouraging consumers to explore the range with the promise of bold, exciting flavours.
Further to designing the key visual we implemented the design across various items such as the Floor Display shown.
