Tweak has created innovative and approachable packaging solutions for a range of Cerebos products to drive retail sales over six years including Gravox Gourmet, a premium offering designed to appeal to gourmet home cooks. .
Today, the Gravox range includes 50 product lines from traditional gravy powder in a box, convenient heat and serve liquid gravy and sauces, to the new microwavable easy pour single-serve tubs.
The Gravox share of Gravy and Sauces is around 74%* and the liquid segment continues to grow to meet the demands of time-poor home cooks.
Tweak has also worked on Fountain sauces and marinades, Saxa salt, Foster Clark’s custards and Snack Pack.
*Retail World 2015 annual report