To launch Cuddly Pure & Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid – to highlight its eco-friendly credentials and nature-based ingredients. The floral imagery, green accents and leaf/drop icon reinforce its softness and freshness while keeping the Cuddly and Pure & Clear marks unified in a white circle maintains brand recognition.