Palmolve Hair Care POS


2015 saw a relaunch of the Palmolive Naturals Shampoo and Conditioner range with a new bottle, revitalised graphics, improved formula, and additional variants.

To support the brand relaunch, Tweak was engaged to develop the shopper key visual to be leveraged across in-store point of sale (POS), advertising, and online materials. Following consumer product trials it was discovered that 93% of consumers who tried the new Palmolive Naturals would buy it. With such a positive outcome it was decided that the POS should be built around that statement. A framework was designed to both introduce the new look and provide an open white space for the key statement to be housed. The new look pack includes a metallic circular frame, which surrounds the variant ingredient imagery. This element inspired the circle structures that are easily recomposed for narrow web banners or large posters while maintaining a consistent overall look. The ‘New Formula’ icon was an important point of communication, as it backs up the key statement and communicates a real product improvement. The hexagonal shape is reminiscent of molecular structure diagrams, a visual reference to the formula. A green leaf textured background was used as it is relevant to all variants and conveys the message of ‘natural’, which is a key attribute of the range.