Palmolive Complete Dish Liquid

Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power. A high sheen metallic and dark green background lifts it from the core range and the cyclonic water graphic shows its powerful cleaning action. We chose a vibrant colour palette and clean, contemporary typography to add punch, shelf presence and to sell its claims with confidence.