We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
Excerpt taken from ‘A Sustainable Balance’ article featured in Retail World’s Packaging & Design Business Review September 7, 2015. Article overview: Shoppers are increasingly looking for packaging that balances good design aesthetics, product information and sustainability
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.
Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.
A shot to the heart of washing...
Green credentials influence buyer behaviour in the laundry category.
Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.
New products satisfy the coffee critic.
The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.