Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
The Gatorade Fierce AFL range was featured at Inside FMCG. It was also featured in Retail World, June, 2017:
