The Gatorade brand refresh was a global driven change that created the G Series before, during and after range of products.
It was a new direction for the brand and tapped into the modern sporting world of the next generation. Our task was to adapt the new look onto 3 different ranges for the Australian consumer. We carefully ensured the Gatorade name and Bolt were visually prominent to maintain consumer recognition. The new positioning signals modernity, innovation and reinforces its claim as the No.1 Sport drink on the planet.
