Fluffy and Fab needed to position themselves with the younger consumer and therefore developed a new offering that would appeal to their contemporary out look on life.
The Fragrance Temptations range made a visually striking statement on shelf using black and rich colours. The new exotic fragrances connected with their modern aspirations and lifestyle.
Since its launch, Fluffy Fragrance Temptations range has continued to grow – it is now near 10% of the entire fabric conditioner market.
