Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges. Due to the small label sizes and extensive range there is a risk that a new variant may go unnoticed. Point of Sale (POS) items were designed to introduce the new variant to the ranges and further highlight the sensorial experience of Sweet Pea. The scale of Sweet Pea imagery and variant colour was maximised in the POS to appeal to the hedonist consumer looking for the latest fragrance sensation. The Palmolive generic POS architecture was used as the basis for the designs to link the product back to the strength of the mother brand key attributes.
Palmolive Sweet Pea is featured in the PKN eNews.